I'm always complaining about ugly kits in the peloton are. But could I do better? I am a seasoned professional designer with massive experience in sports and entertainment. I've done everything from movie posters to professional team uniforms. I have done work for major sports leagues in the U.S., soccer teams in Europe, the WWE, Sony, adidas, blah, blah, blah. Point being, I should be qualified. So, I decided to give it a try.
What better kit to start with than the monstrosity that is Androni Giocattoli. It took a while to find all the sponsor logos in a format I could use and I ended up recreating a few, but once I did that it was pretty straight forward. I must admit it was harder than I thought. I know that I didn't have 13 marketing execs in my ear wanting their logo bigger and in the correct PMS colors, but I tried to keep the hierarchy of sponsors about the same. I hope you enjoy.
Feel free to make fun of me in the comments.
|I grouped all the minor sponsors and used grey for their logos in an attempt to avoid the dreaded logo soup effect. I know the sponsors wouldn't be happy, but I think I could convince them. I'm really good at bullshitting clients.|
|This one is what would happen if Venezuela was no longer a sponsor and Bianchi stepped up. More of a dream scenario, really. |